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MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)

Author Information

Charles W. Lamb, Joseph F. Hair, Carl McDaniel

Product Details

ISBN: 9780324659801

Publish Date: 02/14/2008

Publisher: South-Western College Pub

Number of pages: 336

Description

MKTG 2 delivers exactly what today's students need ? and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

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