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Marketing: An Introduction and MyMarketingLab Package, 9th Edition
Author Information
Gary Armstrong, Philip KotlerProduct Details
ISBN: 9780138157180Publish Date: 08/01/2008
Publisher: Prentice Hall
Number of pages: 400
Description
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.
For marketing professionals who believe customer value is the driving force
behind every marketing strategy.
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