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Cengage Advantage Books: This is PR: The Realities of Public Relations (Wadsworth Series in Mass Communication and Journalism)
Author Information
Doug Newsom, Judy Turk, Dean KruckebergProduct Details
ISBN: 9781111836832Publish Date: 01/06/2012
Publisher: Cengage Learning
Number of pages: 384
Description
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.
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