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Media Effects Research: A Basic Overview

Product Details

ISBN: 9780495567851

Publish Date: 01/19/2009

Publisher: Cengage Learning

Number of pages: 288

Description

MEDIA EFFECTS RESEARCH provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.

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